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Videos

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/unlocking-consumer-minds-12392


Videos

Brain systems and brand experiences

The consumer decision environment is changing both in macro and micro. The rhythm of these changes is incredibly fast, both in social and technological aspects and affect the way people interact, communicate and buy brands. From human understanding...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juliana Oliveira, Maria Carolina Rodrigues
Company: Ipsos MRBI
May 14, 2018
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Citation

Oliveira and Rodrigues (2018a, May 14). Brain systems and brand experiences. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/brain-systems-and-brand-experiences-9297